Founding Account Executive

Gamification & Loyalty SaaS

(remote)

Up to £75k base / £150k OTE uncapped + equity

This is a genuine first-sales-hire opportunity — not a seat in an existing machine. This role would work with the Founders and build the sales-led motion from the ground up as they push toward their Series A raise.

Our client is a fast-growing gamification and customer engagement platform. Their tech turns everyday customer actions — buying, referring, reviewing, and showing up — into challenges, streaks, rewards, and leaderboards that brands use to drive loyalty, repeat purchase, and lifetime value. Clients range from international supermarket chains to DTC brands, and the business already runs live programmes for major international names.

Growth to date has come from partnerships and founder-led selling. Now they're building their own direct sales engine — and this is the person who builds it.

The role

You'll be the first dedicated seller, working shoulder-to-shoulder with the founders to shape strategy, then owning the full cycle: find it, build the case, close it, grow it. You'll create the playbook the next hires run.

• Co-own sales strategy with the founders — sharpen ICP, positioning, pricing and GTM across travel, beauty, fashion, hospitality, DTC/CPG and retail
• Build your own materials — decks, proposals, pilot business cases, outbound sequences
• Self-source your entire pipeline — no SDR support, comfortable creating urgency in senior rooms cold
• Land small, expand big — scope pilots with measurable success criteria, prove ROI, convert to always-on licences, then grow the account

What we're looking for

• 4–7 years' full-cycle B2B SaaS sales as an individual contributor — you source, discover, close and expand
• A demonstrable self-sourced pipeline — you've never relied on SDRs or inbound
• Deal experience broadly in the ~£50k–£150k ACV range, mid-market to lower-enterprise
• Consultative, multi-stakeholder, ROI-led selling to marketing, CRM, e-commerce or data buyers
• Land-and-expand fluency — an NRR mindset, not just new-logo hunting
• A self-sufficient builder who thrives with limited sales infrastructure
• Genuine 0→1 instincts — energised, not scared, by a startup still being built
• Ambition to grow into Head of Sales as you build the function

Nice-to-haves: background selling loyalty, CRM, martech, CDP or retention platforms; experience selling into travel, beauty, fashion, hospitality, DTC/CPG or non-grocery retail; retail-media or agency-to-SaaS exposure.

Package

Up to £75,000 base + £75,000 variable (£150k OTE, uncapped, with accelerators above target) + meaningful EMI share options + a genuine path to Head of Sales.

This is not a fit for a big-logo enterprise rep who needs SDR/sales-ops air cover, a manager who's stopped closing, or an account-manager/renewals profile with no net-new hunting instinct.

Interested or want to know more? Drop me a message.

ADVERT DISCLAIMER

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility need