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Founding Brand Designer
NYC - 3 days onsite

Company Description

Our client is a fast-growing, venture-backed B2B SaaS company building infrastructure technology for a traditionally conservative, trust-driven industry. Their platform automates manual data and operational workflows for enterprise clients, and is used by some of the leading organizations in their space. The company is scaling quickly and building out its brand and design function from the ground up.

Position Overview

This is a founding/first brand design hire, reporting directly into leadership (Marketing/Design leadership or Founder-level). The Founding Brand Designer will own and shape the visual identity of the company as it scales — building brand systems, guidelines, and creative assets essentially from a blank slate, and setting the design bar for a company operating in a conservative, trust-driven industry.

Essential Responsibilities

• Define and build out the company's brand identity system (logo, typography, color, visual language) as a founding design hire

• Create and maintain brand guidelines to ensure consistency across all touchpoints as the company scales

• Design marketing assets across web, social, sales collateral, decks, and campaigns

• Partner closely with Marketing, Product, and Leadership to translate company strategy and positioning into compelling visual storytelling

• Elevate brand presence in a traditionally conservative industry, balancing trust/credibility with modern, distinctive design

• Build and evolve design systems/templates to enable the broader team to execute on-brand content efficiently

• Contribute to website design and landing page creation in support of go-to-market initiatives

• Help establish design processes and best practices as the design function grows

Requirements

• Proven experience as a brand/visual designer, ideally with experience owning brand identity end-to-end (agency or in-house)

• Experience in a startup or fast-scaling environment strongly preferred; comfortable being a founding/solo design function

• B2B SaaS experience a plus

• Strong portfolio demonstrating brand systems, identity work, and marketing design (web, social, decks)

• Proficiency in Figma and standard design tooling

• Excellent communication skills and ability to work cross-functionally with marketing, product, and leadership

Skills Required

• Strong typography, color, and visual systems thinking

• Ability to translate brand strategy into a distinctive, cohesive visual identity

• Comfortable operating with ambiguity and building processes from scratch

• Self-directed, high-ownership mindset suited to an early-stage/founding role