Product Marketing Lead | B2B SaaS | New York

Our client is a well established project management and collaboration platform used by thousands of companies globally, from SMBs through to household name enterprises across media, sports, retail and technology. The platform combines project management, collaboration, automation and analytics in one product, and has recently launched an in workspace AI assistant. The business is at eight figure ARR, cash flow positive, and headquartered in New York.

The Role

This is the company's first Product Marketing hire. You will own positioning, messaging and the GTM narrative across the platform, with a particular focus on the newly launched AI product. Reporting to the VP Marketing and working directly with the CEO, this is a blank canvas opportunity to build the PMM function from scratch.

What You Will Do

• Own positioning and messaging for the platform and the new AI product
• Build and maintain the competitive intelligence and pricing story
• Create enablement content and arm the commercial team to win
• Plan and drive product launches end to end
• Develop customer stories, case studies and proof points
• Partner with product on roadmap narrative and release communication
• Shape ICP, personas and segment messaging across SMB, mid market and enterprise

What We Are Looking For

• 5+ years in product marketing within B2B SaaS, ideally collaboration, productivity or workflow tools
• Experience positioning AI products or features
• Proven track record of launching products and building enablement programs
• Strong writing and storytelling ability
• Comfortable operating hands on in a lean, fast moving team
• Experience working across multiple customer segments and global markets

Why This Role

• First PMM hire with genuine ownership of the function
• Direct exposure to the CEO and leadership team
• Profitable, growing business with world class customers
• Opportunity to define how an established platform tells its AI story