​The Go-to-Market (GTM) sector involves the strategic approach businesses take to launch new products or services and ensure their success in the market. This encompasses everything from product development and marketing to sales strategies and customer engagement. A well-executed GTM strategy is critical for achieving competitive advantage, maximizing market penetration, and driving revenue growth.

Jobs roles in this sector include – Senior Account Manager, Regional Sales Director, VP of Partnerships, Director of Sales, Customer Success Manager, Marketing Director and Demand Generation Manager.