Product
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Market Demand

Product Management continues to be a cornerstone role in tech-led companies. While the global hiring market has experienced slight turbulence, the US have maintained stable growth, with product management roles increasing by 4–5% month-over-month.

In contrast, the UK has seen a more cautious hiring trend, with a 5% decline in early 2025 due to shifting priorities and budget constraints in smaller firms.

Nonetheless, demand remains healthy for strategic, high-impact product roles, especially those linked to AI product development and complex technical platforms.

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In-Demand Skills

  • Hard skills: SQL, Jira, familiarity with LLMs/AI-driven products

  • Core soft skills: Strategic framing, customer-centric design, data-driven decision-making

Hiring Trends

  • Hiring is focused on senior PMs to lead complex, AI-integrated products, while early-stage/mid-level roles are often freelance or contract-based

  • AI product leadership is increasingly valued, with PMs expected to drive AI product roadmaps

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