Sales and Marketing roles remain crucial for driving business visibility and revenue growth, even amid shifting market conditions.

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In the UK, the demand for digitally-savvy marketing talent is holding strong, especially as companies continue their digital transformation journeys.

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Although some hiring freezes are in place at junior levels, mid-to-senior-level marketing positions remain a consistent hiring priority. In the US, marketing and tech sales hiring has seen a minor contraction (~2% YoY), but growth-stage companies and high-growth sectors (like SaaS and cybersecurity) are still actively recruiting.