Software Development
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Market Demand

Software development roles in the UK and US have seen steady increase, peaking at ~1,845 new openings weekly, largely driven by London (86% of demand).

  • UK - High volume of opportunities: Over 73,000 tech job vacancies were advertised in Q1 2024, with software engineering leading the list—unprecedented levels of active hiring

  • US - Solid long-term growth: US software-related occupations are projected to grow ~17–26% from 2023 to 2033, adding hundreds of thousands of new jobs

In-Demand Skills

Niche & emerging expertise:

  • AI/ML: AI Engineers earn up to £170k; demand growing 3–4× faster than overall tech roles

  • Cybersecurity: A growing skills gap—71% of firms affected—with ~67,300 UK openings; roles like ethical hackers and SOC analysts are top priority

  • DevOps engineers & Cloud architects: Job volume +80%; London salaries ~£85–110k

  • Modern languages: Golang, Rust, React.js gaining traction but facing talent shortages

Core languages & cloud: Java, JavaScript, Python dominate; cloud platforms and DevOps tools (AWS, Azure, Kubernetes, Docker) in high demand .

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In-Demand Skills

  • Core languages & cloud: Java, JavaScript, Python dominate; cloud platforms and DevOps tools (AWS, Azure, Kubernetes, Docker) in high demand .

  • Niche & emerging expertise:

    • AI/ML: AI Engineers earn up to £170k; demand growing 3–4× faster than overall tech roles

    • Cybersecurity: A growing skills gap—71% of firms affected—with ~67,300 UK openings; roles like ethical hackers and SOC analysts are top priority

    • DevOps engineers & Cloud architects: Job volume +80%; London salaries ~£85–110k

    • Modern languages: Golang, Rust, React.js gaining traction but facing talent shortages

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Key Hiring Trends

  • Remote & hybrid are now expected: Nearly 90% of tech roles offer flexible working; companies attract talent across regions and ensure strong remote hiring policies

  • Upskilling over hiring: 70% of UK organisations plan to invest in training (AI, cybersecurity, cloud) as talent shortages persist

  • Focus on candidate experience & branding: With fierce competition, firms are improving application journeys, promoting diversity, and leveraging employer branding to stand out

  • Data-driven recruitment & DEI: Agencies increasingly use analytics to optimise hiring funnels, alongside transparent diversity initiatives

  • Quote

    ​Brilliant business partners, very quick turnaround from brief to hire on every type of role. Fantastic team, that is very refreshing to work with, not your typical recruitment firm.

    TA Executive from Consulting Sector
    TA Executive from Consulting Sector
  • Quote

    ​Ben and all of the team at Primis work tirelessly to understand our requirements and consistently provide a first class service to us across the board from supplying temporary staff through to C level hires.

    TA Manager in Consulting Space
    TA Manager in Consulting Space
  • Quote

    ​Very knowledgable on the market, act as a partner rather than agency which is valuable. Great comms, pace and quality of candidates always at a high standard.

    Talent Director from Consulting Space
    Talent Director from Consulting Space

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