Bhavini began her recruitment journey in 2017 after transitioning from a successful creative career in fashion. Motivated by a desire to drive her own growth and work in a people-centric industry, she quickly proved her capability - rising from Trainee Consultant to leadership roles in record time.

Now serving as Head of Client Services at Primis, Bhavini leads the strategic development and delivery of exceptional recruitment partnerships across the business. Known for her deep expertise in contract recruitment and a track record of cultivating long-standing client relationships, she plays a pivotal role in ensuring service excellence, retention, and growth across the client portfolio.

Bhavini remains a vocal advocate for diversity and inclusion in every aspect of hiring. Her role combines commercial leadership, operational oversight, and a relentless commitment to enhancing the client experience - all while supporting and mentoring the next generation of recruitment talent.

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