Regional Marketing Director, North America

HR Tech | Unicorn SaaS

We’re working with a category-leading HR technology SaaS business to hire a Regional Marketing Director for North America. This role will own regional marketing strategy and execution, with a strong demand generation focus while covering the full marketing mix in close partnership with Sales and Global Marketing.

What you’ll do

• Own North America marketing strategy across demand gen, field, ABM, content, and events

• Drive pipeline creation and revenue influence in partnership with Sales leadership

• Execute integrated campaigns aligned to regional GTM priorities

• Localize global messaging and launches for the NA market

• Manage budget, forecasting, and performance reporting across channels

• Lead and develop a small regional team and agency partners

What we’re looking for

• 8+ years B2B SaaS marketing experience, ideally in HR tech or B2B SaaS

• Strong demand generation background with clear pipeline ownership

• Experience supporting enterprise and mid-market sales teams

• Comfortable operating in a high-growth, global SaaS environment

• Data-driven, commercially minded, and hands-on when needed

Why join

• High-growth HR tech unicorn with strong brand momentum

• Direct impact on NA pipeline and revenue growth

• Close alignment with sales and global leadership