The Role

We’re working with a category-leading HR technology SaaS business to hire a Regional Marketing Director for North America. This role will own regional marketing strategy and execution, with a strong demand generation focus while covering the full marketing mix in close partnership with Sales and Global Marketing.

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Key Responsibilities

• Own North America marketing strategy across demand gen, field, ABM, content, and events

• Drive pipeline creation and revenue influence in partnership with Sales leadership

• Execute integrated campaigns aligned to regional GTM priorities

• Localize global messaging and launches for the NA market

• Manage budget, forecasting, and performance reporting across channels

• Lead and develop a small regional team and agency partners

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Experience and Attributes

• 8+ years B2B SaaS marketing experience, ideally in HR tech or B2B SaaS

• Strong demand generation background with clear pipeline ownership

• Experience supporting enterprise and mid-market sales teams

• Comfortable operating in a high-growth, global SaaS environment

• Data-driven, commercially minded, and hands-on when needed

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Why join

• High-growth HR tech unicorn with strong brand momentum

• Direct impact on NA pipeline and revenue growth

• Close alignment with sales and global leadership

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Our Commitment to Inclusive Hiring

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs.