Senior Manager, Social, Influencer & PR (Focus: Social Media)

About the Role

We are seeking a strategic and creative Senior Manager, Social, Influencer & PR with a strong focus on social media to elevate brand presence, engagement, and influence across digital platforms. This role is ideal for a leader with hands-on experience in consumer-focused industries such as tech, lifestyle, entertainment, or e-commerce, who can blend storytelling, analytics, and influencer marketing to drive measurable results.

Key Responsibilities

Social Media Strategy & Management

• Lead the development and execution of comprehensive social media strategies across multiple platforms (Instagram, LinkedIn, TikTok, Twitter/X, YouTube).

• Manage content planning, creation, publishing, and community engagement to ensure consistent brand voice and high engagement.

• Monitor social media trends and emerging platforms, translating insights into actionable strategies.

• Analyze campaign performance and deliver recommendations to maximize ROI and audience growth.

Influencer Marketing

• Build and manage relationships with influencers and brand ambassadors relevant to consumer-focused industries.

• Plan and execute influencer campaigns that align with marketing goals, driving reach, engagement, and conversions.

• Ensure influencer content meets brand guidelines and resonates with target audiences.

Public Relations & Brand Communications

• Support PR initiatives by cultivating relationships with media outlets, journalists, and thought leaders.

• Develop messaging for campaigns, press releases, and social content that reflects the brand’s values and positioning.

• Advise internal teams on social media best practices and public-facing communication.

Leadership & Collaboration

• Lead a small team of social media specialists and content creators, providing guidance and mentorship.

• Collaborate with Marketing, Product, Creative, and Customer Experience teams to integrate social strategies across campaigns.

• Manage budgets for social media campaigns, influencer partnerships, and PR initiatives.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s preferred.

• 7+ years of experience in social media, influencer marketing, and PR within consumer-focused industries such as tech, lifestyle, entertainment, or e-commerce.

• Proven ability to develop and execute social media campaigns that drive engagement, growth, and measurable business outcomes.

• Strong influencer network and experience managing partnerships at scale.

• Familiarity with social media analytics tools (e.g., Sprout Social, Hootsuite, Later) and social listening platforms.

• Exceptional storytelling, copywriting, and communication skills.

• Experience leading a team and collaborating across multiple departments.

• Data-driven mindset with the ability to translate insights into actionable strategies.

Why This Role Matters

• Lead social media and influencer initiatives for a growing, high-impact organization.

• Shape how the brand connects with consumers across digital platforms.

• Drive measurable impact on engagement, brand awareness, and growth.

• Join a collaborative, fast-paced team that values creativity, strategy, and results.

Research indicates that men will apply to a role when they only meet 50-60% of the descriptions, however, when looking at women and other minority groups, they can look for up to a 99% match in order to apply to a role. If you feel you are a fit for our role, please still apply, don’t worry if you don’t tick every single box. We’d still love to hear from you. We encourage underrepresented talent to apply to all our roles & support accessibility needs.